How to Increase sales 50% using small tweaks [video]

In this post I show you how to get a 50% increase in sales by making 1% improvements to your sales funnels… sound impossible?  It is just simple mathematics…check out the two minute video at the bottom of the page to see how this works… but before you do, check out the few paragraphs below which attempt to explain “why” you need to care about this….if you want to optimize your income.

You know every now and again somebody will say something that will really make you think? Well on this subject, it was my wife… this is what she said to me… “you know, I think I prefer my e-reader to a book”….”why is that?”….”because I don’t have to turn the pages”.

What? How much trouble is it to move your hand from one side of a book to the other to turn the page? Not much, right? But how much effort is it to turn the page on an e-reader? You only need to tap at the bottom of the page, right side to advance, left side to go back a page. So not much difference, you might think.

But this is the kind of thinking that can make the difference in Internet marketing. In today’s instant gratification lifestyles… making the visitor click one more button, or visit one more page than is strictly necessary is enough to put people off and lose you a sale.

So for example if you have just obtained a subscriber via an opt-in form and then you offer them a product, but in order to register them for the product you require them to sign-up again… you will definitely lose a proportion of customers that think “oh – I have just signed up…I can’t be bothered to do it again”.

That is not because they think that your product is not good enough… it’s is because we live in a “convenience driven world”… a world where people make buying decisions based on convenience more and more…I even heard a friend say that he buys the most expensive milk cartons in the store because they are the easiest to open.

So, if you would like to increase your conversions…you want more people to take action…think about the user experience and use systems to automate as much as you can for the visitor – so in my earlier case you can use PayPal integration with your email service so that when someone buys a product they are automatically added to a “buyers list” without having to sign-up again.

This is just the tiniest glimpse of the world of “conversion” optimization…and I will be posting more later… along with some of my split testing results, but for now just be aware of the massive potential available for optimizing conversions…just think about the smallest of differences, poor effort into your systems to make them easier for your users…and you will reap the rewards.

Here is the video…How to get a 50% increase in sales (i.e. profit). with just a few 1% improvements in your sales funnel….

Have Fun, Get Stuck In and Take Massive Action!

P.S. If you need to contact me for any reason you can get in touch through the contact page.

Are you tracking your leads properly…?

Are you running an email marketing campaign, and trying to attract new subscribers? Are you tracking your leads properly?  If you are thinking yes, then you should be able to track your lead back to the original source.  There is a simple way to do this, then there is a more complicated way – if you are using multi-channel marketing analysis. But wait… there’s more – much more….

IM Catalyst Motto: “Scrutinize, Analyze, Optimize  [look, learn, tweak!]”

Why bother to track your leads?  The obvious answer is that you need to know how they found your site so you can determine hows best to spend your time and money attracting new people to help (do business with), but that is not enough.  You need to know what they do after they found you too, in fact this can be more important!  It is no use having a subscriber unless you are exchanging value with them.  Now, that can take many forms, even if they don’t buy from you.  For example they could be your biggest and loudest fan and they might be shepparding hoards of new customers to you.  But for now, let’s just look at the typical exchange of value – i.e. your subscriber becomes a customer and they buy something.

Here’s why:- what good is it if a particular advert is driving lots of traffic to your opt-in pages and is generating you boat loads of new subscribers, if they don’t buy anything?  So you must monitor where the buyers are coming from – this will allow you to work out the revenue per channel (by channel I mean advertising medium, youtube, facebook, banner ads, etc).  Once you have this data for all of your advertising and marketing efforts you can figure out which channel is best converting leads into customers – we could all do with more customers, right?  But more than that, you can figure out which channels are weakest.

It would be a very bad idea simply to focus on the best channels at the exclusion of all else.  Why? Because things change – remember pop-up adds!  They once ruled – and now they are gone!  So you need to focus on all your channels.  I identify the weakest.  What is wrong – do you have landing page disconnect, which in summary means that the advert indicated one thing and visitor feels that they were offered something else?  They were lied to!  This can have an effect on any part of your sales process… the opt-in form, the email follow up sequence, the free gift or in fact the products that you are offering.  So it is hyper important that you are clear on what you are offering, how it can help, and make sure that it delivers.  By looking at your weakest channels you might be able to detect some “disconnect” and fix it to make them stronger – it is worth spending some time on this.

To help you figure out what is going on, you need to track your sales funnel.  There are many ways to do this, Google Analytics is a good way, but most good paid email providers also provide tracking codes and these can be very powerful in improving your profits.