How to Increase sales 50% using small tweaks [video]

In this post I show you how to get a 50% increase in sales by making 1% improvements to your sales funnels… sound impossible?  It is just simple mathematics…check out the two minute video at the bottom of the page to see how this works… but before you do, check out the few paragraphs below which attempt to explain “why” you need to care about this….if you want to optimize your income.

You know every now and again somebody will say something that will really make you think? Well on this subject, it was my wife… this is what she said to me… “you know, I think I prefer my e-reader to a book”….”why is that?”….”because I don’t have to turn the pages”.

What? How much trouble is it to move your hand from one side of a book to the other to turn the page? Not much, right? But how much effort is it to turn the page on an e-reader? You only need to tap at the bottom of the page, right side to advance, left side to go back a page. So not much difference, you might think.

But this is the kind of thinking that can make the difference in Internet marketing. In today’s instant gratification lifestyles… making the visitor click one more button, or visit one more page than is strictly necessary is enough to put people off and lose you a sale.

So for example if you have just obtained a subscriber via an opt-in form and then you offer them a product, but in order to register them for the product you require them to sign-up again… you will definitely lose a proportion of customers that think “oh – I have just signed up…I can’t be bothered to do it again”.

That is not because they think that your product is not good enough… it’s is because we live in a “convenience driven world”… a world where people make buying decisions based on convenience more and more…I even heard a friend say that he buys the most expensive milk cartons in the store because they are the easiest to open.

So, if you would like to increase your conversions…you want more people to take action…think about the user experience and use systems to automate as much as you can for the visitor – so in my earlier case you can use PayPal integration with your email service so that when someone buys a product they are automatically added to a “buyers list” without having to sign-up again.

This is just the tiniest glimpse of the world of “conversion” optimization…and I will be posting more later… along with some of my split testing results, but for now just be aware of the massive potential available for optimizing conversions…just think about the smallest of differences, poor effort into your systems to make them easier for your users…and you will reap the rewards.

Here is the video…How to get a 50% increase in sales (i.e. profit). with just a few 1% improvements in your sales funnel….

Have Fun, Get Stuck In and Take Massive Action!

P.S. If you need to contact me for any reason you can get in touch through the contact page.